If it doesn’t benefit the customer, it’s not customer service,” Spector says. Nordstrom has long been recognized for its customer service.

Take These Two Steps To Rival Nordstrom's Customer Service Experience .

Stories about Nordstrom service abound. He approached the counter, put the tires down and asked for his money back. Whether it’s true or not, a classic story about Nordstrom’s service tells the public a lot about the high-end retailer’s approach to customer relationship management. A customer brought a set of tires into the store to return them. I have done that before, not on purpose, but brought something I bought back to the wrong store, only to hear, "I am sorry sir we don't sell those shoes here." “Everything is done with the customer in mind. For example, according to one story the company confirms, in 1975 Nordstrom moved into a new location that had formerly been a tire store. According to the story, “[a] man walked into the Nordstrom department store in Fairbanks, Alaska, with two snow tires. Nordstrom’s customer service is the stuff of legend.

Without a word about the mix-up, the tires were accepted, and the customer was fully refunded the purchase price. Then it hits me, I bought them at that other store. Building that legacy and brand association over decades is an impressive feat — but what stands out even more is how the company continues to not just set the standard for experience but raise it again and again in an industry that is constantly being disrupted.

Nordstrom lore is full of stories about security guards and housekeeping staff stepping in to help customers—even racing to the airport to deliver shopping bags to women before they board flights.

Part of the reason shoppers are so loyal to Nordstrom is the company’s liberal return policy. Edit Story | Mar 15, 2014, 01:25pm EDT. In one of the stories a Nordstrom customer brought back some tire chains that apparently were not even sold by Nordstrom. I have been a loyal shopper at Nordstrom since I was a child, and I always had fantastic experiences with customer service. Micah Solomon Senior Contributor.



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